A community project is under way to improve the shopping experience in Grangetown.
- 80% understood the concept of “shop local” and rated it as important
- But only 45% of residents knew about some of the shops and were less familiar with more specialist stores.
- More than half of shop owners were interested in joining a business forum – with strong interest in getting access to digital or IT skills training.
- There was also big support for the idea of an occasional street market – from 78% of shoppers and 63% of shop owners.
- The survey of more than 150 shoppers and businesses also highlighted concerns about parking and traffic congestion, and litter in the area.
- Network and a platform to discuss issues of mutual interest and concern
- Get free digital/tech and other tailor-made training
- Q&As with local councillors, council leaders; experts from Cardiff Business School etc
- Work towards #LoveGrangetown/Shop Local goals and improved independent retailing and trading.
There was also an introduction to small businesses getting online from Sam of Google Digital Garage on the night. A second meeting in February looked at marketing on a shoestring and growing customer loyalty and March’s meeting was a very welcome look at cashflow and growing a customer base.
The next meeting will be held on Monday 24th April (6.30pm-8.30pm) at Tramshed Tech, when Rob Firth will lead a workshop on maximising sales. Any local business – whether working from a premises or at home – is welcome to turn up. Email: email@example.com for details. The following meeting will be on Monday 5th June (6.30pm) when businesses will have a chance to question and raise issues with the newly-elected local councillors.
A separate project group of volunteers will be set up soon to work on the street market with a meeting arranged for Monday 3rd April (6.30pm) at Grange Bowls Pavilion for those interested!
- Develop a customer loyalty scheme – linking different businesses. Ideas such as a loyalty “sticker” card, a prize draw or special offers have been suggested.
- We’d like to develop a shop-local campaign. With this, ideas include an “independents day”, taster evenings, shop local week, art trail; develop a branding, logos; use of social media.
- Better use of the existing Grangetown community website and newspaper – for articles/promotion.
- Open a “pop-up” pop-in craft/LoveGrangetown shop in one of the empty properties.